With Open Arms

With Open Arms is a campaign created for Amnesty International that encourages the public to be more accepting of refugees.

The campaign visualised the idea of welcoming with open arms with a set of inviting large yellow fluffy arms that the public could pose with then share the message online and get involved in conversation about the refugee crisis.

The activation invited the public to sign a petition for the government to revise the countries policies and received over three hundred signatures in its first day.

Amnesty International took the campaign and the arms all around the country to spread the message after its success in London.

To see a short film of the work click here.

To see a behind the scenes film of the work click here.

Client : Amnesty International

Role : Concept, Art Direction, Design and Videography. 
w/George Warren, Harry Tiller & Matthew Tomlinson