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Work

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2025
Globe Explorer
The AI Observatory
Keep Your Cool

2023
The Tree of Life
Portland E-Prix Fan Village
Audi ME Partners Forum
Cabiria Portraits

2022
Samsung Unpacked
    Experience

2021
Grenadier 2B Tour
The Mayflower
    Autonomous Ship
Rust & Grey

2020
The Grid
Rain Wall
Autonomous Maze
Unlock Your Potential
Cloud & AI Runner
Building for the Future

2019
Mirrors
City of Drones
Cable Connection
Facial Recognition

2018
Labyrinth
Workday World VR
The Log
The Commodification
    of Nostalgia & Irony
10 Years at
    The Rose Theatre
Radiation Prints
Domain
Open Mike Trilogy

2017
Watson Festival
    of Disruption
On Tyranny
With Open Arms
In The Loop
Supreme Misc.
Neutral Newsfeed
About Time

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Archive
Photography
Music


The AI Observatory


At Cisco Live Amsterdam 2025, Cisco launched the AI Observatory, an immersive experience designed to showcase how Cisco’s infrastructure helps businesses navigate the complexities of AI.

The central feature was a circular, 360-degree environment. Its LED walls displayed a real-time, generative “data universe,” visualizing the 25 million data endpoints passing through networks each day as celestial bodies in a digital galaxy.

Attendees could use interactive telescopes to navigate this data universe. The telescopes helped them uncover industry use cases and discover how Cisco’s AI could extract meaning from data clusters. The experience also featured AI demos with actionable solutions and a theater for deep-dive sessions, immersing visitors in the vast potential of AI.

Client : Cisco
Agency : GPJ 
Locations : Amsterdam, Netherlands

Role : Associate Creative Director
Mark