Globe Explorer


The Globe Explorer used the Apple Vision Pro to turn DP World’s logistics supply chains into an interactive journey at World Economic Forum 2025. Visitors used intuitive gestures to explore a living digital globe, zooming from continent-wide trade networks to specific ports. They could select different industries—such as healthcare, automotive, or pharmaceuticals—to unlock deep-dive content tailored to their interests.

This immersive experience transformed the pavilion into a command center for exploring global trade. Interactive Trade Maps allowed guests to control the narrative and see trade in action, Adaptive Lighting  responded to digital interactions and Seamless Multi-User Access enabled hundreds of daily demos.

The exhibit made DP World’s expertise tangible, allowing visitors to step inside the flow of global trade and directly experience the company’s impact.


Awards
Campaign Tech Awards Best use of AR/VR
Creativepool Digital: Bronze

Client : DP World

Agency : GPJ 
Locations : Davos, Switzerland

Role : Associate Creative Director


Mark