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2025
The Supply Chain Run
Globe Explorer
The AI Observatory
Keep Your Cool

2023
The Tree of Life
Portland E-Prix Fan Village
Audi ME Partners Forum

2022
Samsung Unpacked
    Experience

2021
Grenadier 2B Tour
The Mayflower
    Autonomous Ship

2020
The Grid
Rain Wall
Autonomous Maze
Unlock Your Potential
Cloud & AI Runner
Building for the Future

2019
Mirrors
City of Drones
Cable Connection
Facial Recognition

2018
Labyrinth
Workday World VR
The Log
The Commodification
    of Nostalgia & Irony
10 Years at
    The Rose Theatre
Radiation Prints
Domain
Open Mike Trilogy

2017
Watson Festival
    of Disruption
On Tyranny
With Open Arms
In The Loop
Supreme Misc.
Neutral Newsfeed
About Time

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Archive
Photography
Music


The Supply Chain Run


At the World Economic Forum 2025, DP World needed to capture the attention of time-poor executives and position itself as a key partner for global trade. To achieve this, a hotel and restaurant were transformed into the luxurious DP World Pavilion, which housed the “Supply Chain Run.”

This interactive installation was designed to bring the organization's global logistics story to life. Visitors selected an NFC globe-shaped token, representing a specific industry. They then placed the token to trigger the experience, sending marbles down an intricately engineered track. Each stage of the track mirrored a real-world logistics decision.

As the marbles traveled the course, physical and digital storytelling blended. Illuminated paths and synchronized soundscapes created an immersive experience that visually demonstrated DP World’s global impact, quickly communicating their vision for making trade flow.

Awards
Creativepool B2B: Silver

Client : DP World
Agency : GPJ 
Locations : Davos, Switzerland

Role : Associate Creative Director
Mark