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2023
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2022
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2021
Grenadier 2B Tour
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2017
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Grenadier 2B Tour


A series of live experiences to promote the brand new 2B prototype of the INEOS Grenadier 4x4. The roadshow across Europe included; Trade show appearances, press events, product launches, guerilla marketing and presence at major industry events. 

The 2B tour gave potential customers a hands-on experience with the INEOS Grenadier prototype. The tour was the first opportunity for the public to see, touch, and test-ride the vehicle.  A functional and authentic event that reflected the brand's "Built on Purpose" tagline. Every element served a purpose, including the branded vehicle transport system that doubled as a weatherproof event hub.

The flexible and scalable roadshow kit was also used multiple times, generating excitement, local media coverage, and strong interest from potential buyers, dealers, and press.

Client : Ineos Grenadier
Agency : GPJ 
Locations : Glanusk, Wales 
Goodwood, UK
Friedrichshafen, Germany 
Valloire, France 
Viareggio, Italy 
Bad Kissingen, Germany
Role : Art Director.
Mark