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Work

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2023
Portland E-Prix Fan Village
Audi ME Partners Forum
Cabiria Portraits

2022
Samsung Unpacked
    Experience

2021
Grenadier 2B Tour
The Mayflower
    Autonomous Ship
Rust & Grey

2020
The Grid
Rain Wall
Autonomous Maze
Unlock Your Potential
Cloud & AI Runner
Building for the Future

2019
Mirrors
City of Drones
Cable Connection
Facial Recognition

2018
Labyrinth
Workday World VR
The Log
The Commodification
    of Nostalgia & Irony
10 Years at
    The Rose Theatre
Radiation Prints
Domain
Open Mike Trilogy

2017
Watson Festival
    of Disruption
On Tyranny
With Open Arms
In The Loop
Supreme Misc.
Neutral Newsfeed
About Time

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Archive
Photography
Music


Samsung Unpacked Experience


A three-week live event in the heart of London and New York City. This immersive takeover celebrated the release of the new Galaxy Z Flip4, Fold4, and a suite of wearables.

The experience blended cutting-edge technology with K-Pop culture, attracting thousands of visitors with immersive spaces and interactive stations, including a "nightography" camera room and a showcase for interconnected devices.

A digital billboard takeover in both Times Square and Piccadilly Circus kicked off the residency with the launch of a brand new BTS music video. The launch concluded with a celebrity-attended afterparty in both cities, featuring performances by Millie Bobby Brown,  Jamie Campbell Bower, Fearne Cotton, and Jorja Smith with performances by Charli XCX, Jungle, Sabrina Carpenter and  Kaytranada.

The event generated over 51,000 attendees in New York City, over 426 million global media impressions, and a 270% increase in search interest for the Galaxy Z Fold4.

To see a short film of the work click here. 

Client : Samsung
Agency : INVNT 
Locations : London, UK
New York, USA
Role : Associate Creative Director
Mark