The Effect Gallery
At the World Economic Forum, DP World needed to engage time-poor global leaders and position itself as a driving force behind global commerce. “The DP World Effect” campaign tracked the transformative positive impact on economies, communities and people across the globe.
DP World House at Davos, was a high-touch interactive environment that showcased the transformative power of "The DP World Effect."
The pavillion featured six interactive installations designed to make complex supply chain systems tangible, intuitive and emotive. Including a kinetic window installation titled “Multimodal in Motion” that showcased DP World’s transport capabilities and carried the ripple effect visual language through the space. Visitors navigated physical-digital activations, featuring real world stories, data visualisation and immersive moments of impact.
By blending spatial design with hands-on interaction, the experience turned abstract logistics into an accessible, human-scale narrative that drove high delegate dwell time, increased leads, and created lasting impact for guests.
To see a short film of the work click here.
Client : DP World
Agency : GPJ
Locations : Davos, Switzerland
Role : Associate Creative Director