The Effect Gallery
How do you make a world leader stop walking?
Davos is one of the busiest weeks on the planet. Presidents and CEOs rush from meeting to meeting, and almost nobody stops. DP World wanted them to, and to see how the movement of goods around the world quietly shapes all our lives.
The idea was The DP World Effect: how a single ship, port or delivery can ripple outwards and change things for an economy, a community or one family.
So we built a house for that story.
Inside, six interactive installations turned a huge, invisible system into something you could touch and feel. Real stories of real people replaced charts on a wall.
It began in the window, where a moving installation called Multimodal in Motion drew people in, and its rippling style carried them through the space.
And people stayed. In a week where every minute is fought over, guests lingered and talked, and many of those conversations became new relationships for DP World.
To see a short film of the work click here.
Client : DP World
Agency : GPJ
Locations : Davos, Switzerland
Role : Associate Creative Director