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Keep Your Cool


The “Keep Your Cool” Container activation promoted DP World’s cold supply chain capabilities, alongside the BMW PGA Championship. The campaign introduced commuters and golf fans to the DP World brand and its smart logistics that reliably delivers goods worldwide, from frozen products to global sporting events.

The activation featured at both London's Waterloo Station and Wentworth Golf Course. It invited guests to pause and "Keep Your Cool" by engaging in three core activities:

The Wall of Cool: An interactive digital billboard that used augmented reality to "freeze" passersby in a block of ice for a quick photo.

The Keep Your Cool Photo Moment: Guests posed behind a transparent ice wall containing frozen fruit for a photo. They could then share the image on social media for a chance to win tickets to the BMW PGA Championship.

The DP World Ice Cream Parlor: An ice cream parlor that served unique flavors that highlighing cold supply chain facts for guests to learn more about DP World's capabilities.

Client : DP World
Agency : GPJ 
Locations : Waterloo Station, UK
Wentworth Golf Course, UK
Role : Associate Creative Director
Mark