An escape room activation that tells four stories of how IBM Cloud technologies are helping people around the world.

Labyrinth is an interactive set of puzzles that involve the four players to collaborate and guide a marble from one end of the room to another by completing challenges based on the stories and case studies of IBM Cloud products.

In Labyrinth the team must save the rhinos, help a blind swimmer, deliver organs to patients who need them and even send robots into space, discovering how IBM technology makes the world a better place.

Client : IBM
Agency : GPJ
Role : Concept, Art Direction, Videographer and Editor.