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Work

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2025
Globe Explorer
The AI Observatory
Keep Your Cool

2023
The Tree of Life
Portland E-Prix Fan Village
Audi ME Partners Forum
Cabiria Portraits

2022
Samsung Unpacked
    Experience

2021
Grenadier 2B Tour
The Mayflower
    Autonomous Ship
Rust & Grey

2020
The Grid
Rain Wall
Autonomous Maze
Unlock Your Potential
Cloud & AI Runner
Building for the Future

2019
Mirrors
City of Drones
Cable Connection
Facial Recognition

2018
Labyrinth
Workday World VR
The Log
The Commodification
    of Nostalgia & Irony
10 Years at
    The Rose Theatre
Radiation Prints
Domain
Open Mike Trilogy

2017
Watson Festival
    of Disruption
On Tyranny
With Open Arms
In The Loop
Supreme Misc.
Neutral Newsfeed
About Time

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Archive
Photography
Music


The Tree of Life


An interactive and immersive exhibit at COP28. The installation was anchored by a central structure resembling a Ghaf tree, the national tree of the UAE.

Surrounding the tree were six transparent OLED touchscreens. These screens engaged visitors with a narrative on sustainability, covering themes from nature conservation to marine life protection. After exploring the content, visitors were prompted to make a pledge for a more sustainable future.

The experience generated personalized AI visuals reflecting each visitor's commitment. A QR code allowed them to access their digital pledge instantly. The installation's content and AI-generated imagery adapted daily, creating a unique and personal experience for every attendee.

To see a short film of the work click here.

 Awards
Hermes Interactive Brand Experience: Platinum 
Communicator Environmental & Sustainability: Award of Excellence
 Eventex Brand Experience, Not for Profit/Government: Silver

Client : COP 28
Agency : INVNT 
Locations : Dubai, UAE

Role : Creative Director
Mark