https://stephenpelling.com Stephen Pelling Mon, 28 Sep 2026 15:28:12 +0000 https://stephenpelling.com en https://stephenpelling.com/Home Tue, 31 Mar 2020 21:21:15 +0000 Stephen Pelling https://stephenpelling.com/Home https://stephenpelling.com/About Mon, 30 Mar 2020 21:12:04 +0000 Stephen Pelling https://stephenpelling.com/About A multi-disciplinary* experiential creative based in London.*Concept, art direction, design, music production, cinematography &amp; photography.Hi - I am an inventive, hard working individual with a keen interest in problem solving and a thorough eye for detail. I have an open mind, a passion for crafting unique concepts and developing creative solutions.ContactIf you have any questions, don’t hesitate to get in contact with me at;Ste.Pelling@gmail.com Work FeaturedCampaign Creative ConscienceCreativepool Design WeekIt’s Nice That The Drum The GuardianWired Awards 2026Hermes Creative Awards: PlatinumDrum Digital Experience Awards - Best AR/VR Experience: Silver Drum Experience Awards - Digital Use of Tech: Bronze 2025Campaign Tech Awards: Best Use of AR/VR Creativepool B2B: Silver Creativepool Digital: Bronze 2023Hermes Interactive Brand Experience: Platinum Communicator Environmental &amp; Sustainability: Award of Excellence Eventex Brand Experience, Not for Profit/Government: Silver 2020 Campaign Brand Experience B2B: GoldCampaign Global Brand Activation:&nbsp;SilverCampaign Digital Experience:&nbsp;Bronze 2019 The Drum B2B Experience of the Year Campaign Brand Experience B2B: Gold Experience 2024-PresentGPJ UKAssociate Creative Director 2023-2024INVNT EMEACreative Director 2022-2023INVNT EMEAAssociate Creative Director 2020-2022GPJ UKArt Director 2018-2020GPJ UKJunior Creative2017GPJ UKDesign/Art DirectionIntern2016TEDx Crowd TalksVideographer2015Add to TasteDesign and Advertising Intern https://stephenpelling.com/Work Thu, 07 May 2020 12:11:37 +0000 Stephen Pelling https://stephenpelling.com/Work Work https://stephenpelling.com/Archive Tue, 21 Apr 2020 19:40:52 +0000 Stephen Pelling https://stephenpelling.com/Archive Archive https://stephenpelling.com/Music-1 Thu, 07 May 2020 11:43:02 +0000 Stephen Pelling https://stephenpelling.com/Music-1 Music https://stephenpelling.com/The-Effect-Gallery Mon, 28 Sep 2026 15:26:26 +0000 Stephen Pelling https://stephenpelling.com/The-Effect-Gallery <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1211c0c0dfcd48f114ccecdfebbd5b347bc76b552cd43ec682699a4fd0498421/DSC05778.jpg" data-mid="252691949" border="0" 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data-src="https://freight.cargo.site/t/original/i/8b8c38f9c2b504675647b89eb4d23101cea3ccee282d2d98e28df97bfeaf606e/Tunnel2Edit.jpg" data-mid="252692136" border="0" src="https://freight.cargo.site/w/1000/i/8b8c38f9c2b504675647b89eb4d23101cea3ccee282d2d98e28df97bfeaf606e/Tunnel2Edit.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/aa32f0d38d9209894c7ea195c5f030864f0b0fa6310701efce6da29c9e8dbd1b/DSC05641.jpg" data-mid="252691952" border="0" src="https://freight.cargo.site/w/1000/i/aa32f0d38d9209894c7ea195c5f030864f0b0fa6310701efce6da29c9e8dbd1b/DSC05641.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f59fb48f06513d604deebd2fe60bdaa15150d789ab7fb8d3f69793685ae2fdc8/26-DPW-WEF-GPJ-00325---Kopie---Kopie.jpg" data-mid="252691951" border="0" 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data-src="https://freight.cargo.site/t/original/i/b38f8875a98f8479c99a89d58c99de4a20c7c4733b7937719188928604f97b76/DSC05790.jpg" data-mid="252691948" border="0" src="https://freight.cargo.site/w/1000/i/b38f8875a98f8479c99a89d58c99de4a20c7c4733b7937719188928604f97b76/DSC05790.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/363e36ca5439e73c7f56b6648087602e48cdb28d6475723558cdb80b6b553f36/DSC05504.jpg" data-mid="252691955" border="0" src="https://freight.cargo.site/w/1000/i/363e36ca5439e73c7f56b6648087602e48cdb28d6475723558cdb80b6b553f36/DSC05504.jpg" /> <img width="5903" height="3935" width_o="5903" height_o="3935" data-src="https://freight.cargo.site/t/original/i/ae5b9a51d8cf3a5d3471563908784f6ed3fe504c31bfabd803b36bcdad5119ae/DSC05573.jpg" data-mid="252691947" border="0" src="https://freight.cargo.site/w/1000/i/ae5b9a51d8cf3a5d3471563908784f6ed3fe504c31bfabd803b36bcdad5119ae/DSC05573.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0a79868d7e5e95022b0dbdf44aefb690e9ceb8c9d1636cba9868927d80b884da/26-DPW-WEF-GPJ-00474.jpg" data-mid="252691945" border="0" src="https://freight.cargo.site/w/1000/i/0a79868d7e5e95022b0dbdf44aefb690e9ceb8c9d1636cba9868927d80b884da/26-DPW-WEF-GPJ-00474.jpg" /> <img width="5360" height="3573" width_o="5360" height_o="3573" data-src="https://freight.cargo.site/t/original/i/eb2bb202d4e7ef079190c45e3857ff91cdbbe9401b8e12d9766e4d89bd14c872/DSC05941_Edit-1.jpg" data-mid="252691962" border="0" src="https://freight.cargo.site/w/1000/i/eb2bb202d4e7ef079190c45e3857ff91cdbbe9401b8e12d9766e4d89bd14c872/DSC05941_Edit-1.jpg" /> The Effect Gallery How do you make a world leader stop walking? Davos is one of the busiest weeks on the planet. Presidents and CEOs rush from meeting to meeting, and almost nobody stops. DP World wanted them to, and to see how the movement of goods around the world quietly shapes all our lives. The idea was The DP World Effect: how a single ship, port or delivery can ripple outwards and change things for an economy, a community or one family. So we built a house for that story. Inside, six interactive installations turned a huge, invisible system into something you could touch and feel. Real stories of real people replaced charts on a wall. It began in the window, where a moving installation called Multimodal in Motion drew people in, and its rippling style carried them through the space. And people stayed. In a week where every minute is fought over, guests lingered and talked, and many of those conversations became new relationships for DP World. To see a short film of the work click here.&nbsp; Client : DP WorldAgency : GPJ&nbsp; Locations : Davos, Switzerland Role : Associate Creative Director https://stephenpelling.com/AI-Sports-Club-London Mon, 28 Sep 2026 15:28:12 +0000 Stephen Pelling https://stephenpelling.com/AI-Sports-Club-London <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/dbb2f23d53689eac5d7a69bdb584e10e0c1b43c42a9750ea36871cf09adeccc0/IASCUK_0000_260702_GPJ_IBM_0059-copy.png" data-mid="252693567" border="0" src="https://freight.cargo.site/w/1000/i/dbb2f23d53689eac5d7a69bdb584e10e0c1b43c42a9750ea36871cf09adeccc0/IASCUK_0000_260702_GPJ_IBM_0059-copy.png" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/6a215b0409e646f8f7cec0de59dae7bcdb7a52d79194293b728f18f90b0ed351/IASCUK_0010_260702_GPJ_IBM_2844.png" data-mid="252693557" border="0" 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height_o="1367" data-src="https://freight.cargo.site/t/original/i/6f322ece41ba3e32a01efe53904efc450c8ad56ccc805c79a7f5e6ef9f9334e2/IASCUK_0003_260702_GPJ_IBM_0343-copy.png" data-mid="252693564" border="0" src="https://freight.cargo.site/w/1000/i/6f322ece41ba3e32a01efe53904efc450c8ad56ccc805c79a7f5e6ef9f9334e2/IASCUK_0003_260702_GPJ_IBM_0343-copy.png" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/d1c5148fbd7fa889dd292834c12d9ea532e67e5bad1225cbca107b5e9eb7af29/IASCUK_0007_260702_GPJ_IBM_2497.png" data-mid="252693560" border="0" src="https://freight.cargo.site/w/1000/i/d1c5148fbd7fa889dd292834c12d9ea532e67e5bad1225cbca107b5e9eb7af29/IASCUK_0007_260702_GPJ_IBM_2497.png" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/5c96d247a06203f83eedda31f4e5f6acc44d5b6377932c5990ef549bd19f53f4/IASCUK_0011_260702_GPJ_IBM_2795.png" data-mid="252693556" border="0" src="https://freight.cargo.site/w/1000/i/5c96d247a06203f83eedda31f4e5f6acc44d5b6377932c5990ef549bd19f53f4/IASCUK_0011_260702_GPJ_IBM_2795.png" /> AI Sports Club London What if the technology behind your favourite sport was right there in front of you? IBM works behind the scenes at two of the biggest names in sport, Ferrari and Wimbledon. Its AI helps make sense of every lap and every rally. But most fans never see it, and enterprise AI isn't something people queue up for. So we took it outside, to London's Southbank. For one summer, an open air space by the river became a sports club anyone could walk into. One area showed the British Grand Prix at Silverstone and Wimbledon live on big screens. The other was a photo spot where fans could step into the world of Ferrari and Wimbledon. Around the screens, people could try the technology for themselves. They could see how IBM's AI reads the data coming off a Ferrari at speed, follows a match point by point, and helps shape the commentary as it happens. People came for the sport and stayed curious about what was behind it. Thousands passed through, and something built for boardrooms found a home with the public. Client : IBMAgency : GPJ&nbsp; Locations : London, UKRole : Associate Creative Director https://stephenpelling.com/Samsung-Galaxy-Unpacked-2H Mon, 28 Sep 2026 15:27:06 +0000 Stephen Pelling https://stephenpelling.com/Samsung-Galaxy-Unpacked-2H <img width="1463" height="1000" width_o="1463" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f3031d891089fa9d3450ecc543840844dc872b551394a7efff472d221b7ee3bb/SGU2H_0003_UnpackedStage.png" data-mid="252693393" border="0" src="https://freight.cargo.site/w/1000/i/f3031d891089fa9d3450ecc543840844dc872b551394a7efff472d221b7ee3bb/SGU2H_0003_UnpackedStage.png" /> <img width="1463" height="1000" width_o="1463" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c30be303e35e2ca1bee5685265ff7452b1de5e9144fab1d2c93cfe8fbb2c8d51/SGU2H_0006_2Sx3GMKXvhyZ3yrawAuCT.png" data-mid="252693390" border="0" src="https://freight.cargo.site/w/1000/i/c30be303e35e2ca1bee5685265ff7452b1de5e9144fab1d2c93cfe8fbb2c8d51/SGU2H_0006_2Sx3GMKXvhyZ3yrawAuCT.png" /> <img width="1463" height="1000" width_o="1463" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1c1dbee4444f3f6e3f8acbc7071661df538418c2cf58b8a2c0219e7abe6b3efa/SGU2H_0005_img_20260722_143454745_hdr.png" data-mid="252693391" border="0" src="https://freight.cargo.site/w/1000/i/1c1dbee4444f3f6e3f8acbc7071661df538418c2cf58b8a2c0219e7abe6b3efa/SGU2H_0005_img_20260722_143454745_hdr.png" /> <img width="1463" height="1000" width_o="1463" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f3c38a408ace988c0c82f98c646d9469e53bffe187d26916ad76eed815065608/SGU2H_0002_The-Grand-Hall--but-make-it-Samsung-Here-is-a-closer-look-at-just-how-much-went-into-The-Samsu-3.png" data-mid="252693394" border="0" src="https://freight.cargo.site/w/1000/i/f3c38a408ace988c0c82f98c646d9469e53bffe187d26916ad76eed815065608/SGU2H_0002_The-Grand-Hall--but-make-it-Samsung-Here-is-a-closer-look-at-just-how-much-went-into-The-Samsu-3.png" /> <img width="1463" height="1000" width_o="1463" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b0d811e9a3b12cd0c3d822b490531251620f59a8ea1216ff271e573191f99746/SGU2H_0004_Screenshot-2026-07-22-at-10.04.00-AM.png" data-mid="252693392" border="0" src="https://freight.cargo.site/w/1000/i/b0d811e9a3b12cd0c3d822b490531251620f59a8ea1216ff271e573191f99746/SGU2H_0004_Screenshot-2026-07-22-at-10.04.00-AM.png" /> <img width="1463" height="1000" width_o="1463" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cbda96aca15fdf72783550e51490a696fe30ee7591381650665dd8b66a2e52e5/SGU2H_0000_Is-this-The-Vault-at-Old-Billingsgate-or-Samsung-HQ-This-is-The-Vault-transformed-nearly-b-1.png" data-mid="252693388" border="0" src="https://freight.cargo.site/w/1000/i/cbda96aca15fdf72783550e51490a696fe30ee7591381650665dd8b66a2e52e5/SGU2H_0000_Is-this-The-Vault-at-Old-Billingsgate-or-Samsung-HQ-This-is-The-Vault-transformed-nearly-b-1.png" /> <img width="1463" height="1000" width_o="1463" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c25109161dd60c19ad51c380a3740fb75e2299881324260b48706555de2d80fb/SGU2H_0001_Is-this-The-Vault-at-Old-Billingsgate-or-Samsung-HQ-This-is-The-Vault-transformed-nearly-b-9.png" data-mid="252693395" border="0" src="https://freight.cargo.site/w/1000/i/c25109161dd60c19ad51c380a3740fb75e2299881324260b48706555de2d80fb/SGU2H_0001_Is-this-The-Vault-at-Old-Billingsgate-or-Samsung-HQ-This-is-The-Vault-transformed-nearly-b-9.png" /> Samsung Galaxy Unpacked 2H A launch is over in an hour. How do you make the feeling last all night? Samsung was revealing its newest foldable phones to the world. The room would be full of press, creators and partners who've seen a hundred launches. It needed to feel like theatre, and it needed to keep going long after the last product was shown. We treated the whole evening as one story told in three parts. It opened on the main stage, a custom built set with moving screens where every reveal was timed to land at exactly the right moment. When the keynote ended, nobody was sent home. Guests moved straight into spaces where they could pick up the new phones and try the features they'd just seen on stage. From there, the night rolled into the Unpacked Night afterparty. No hard stops and no awkward gaps, just one night that kept building. The people who came to watch a launch ended up spending the whole evening in Samsung's world. To see the launch livestream click here. Client : SamsungAgency : GPJ&nbsp; Locations : London, UK Role : Associate Creative Director https://stephenpelling.com/The-Supply-Chain-Run Mon, 10 Mar 2025 19:58:41 +0000 Stephen Pelling https://stephenpelling.com/The-Supply-Chain-Run <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/ec53ecf5d4a7d2cbb296d41126763bf7e47795e6e86a9b894804948984fd0be2/SCR1.jpg" data-mid="238399772" border="0" src="https://freight.cargo.site/w/1000/i/ec53ecf5d4a7d2cbb296d41126763bf7e47795e6e86a9b894804948984fd0be2/SCR1.jpg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/d845d02909984a57ee355fe5fb80b0c6ef90d6ac58cff72bdcce80e6e9f38512/SCR3.jpg" data-mid="238399774" border="0" src="https://freight.cargo.site/w/1000/i/d845d02909984a57ee355fe5fb80b0c6ef90d6ac58cff72bdcce80e6e9f38512/SCR3.jpg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/f0d7b466629f86476bd0af772e5c83fa49a95990fa91fa4f58680cee84578f15/SCR10.jpg" data-mid="238399781" border="0" src="https://freight.cargo.site/w/1000/i/f0d7b466629f86476bd0af772e5c83fa49a95990fa91fa4f58680cee84578f15/SCR10.jpg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/fec6b6efe9a2482303ba7f08a80dfb6980626395948a0c56a7edd1c283f6adb2/SCR4.jpg" data-mid="238399775" border="0" src="https://freight.cargo.site/w/1000/i/fec6b6efe9a2482303ba7f08a80dfb6980626395948a0c56a7edd1c283f6adb2/SCR4.jpg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/aba5feabe023cd0d4c3def32a75c3a8970bd2ca52d04b66289c5fd7c9cbd66b6/SCR7.jpg" data-mid="238399778" border="0" src="https://freight.cargo.site/w/1000/i/aba5feabe023cd0d4c3def32a75c3a8970bd2ca52d04b66289c5fd7c9cbd66b6/SCR7.jpg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/ad799935d98a85e1c750dc46f2b1016fc3d968fe359a2aa17707372b77ce8094/SCR6.jpg" data-mid="238399777" border="0" src="https://freight.cargo.site/w/1000/i/ad799935d98a85e1c750dc46f2b1016fc3d968fe359a2aa17707372b77ce8094/SCR6.jpg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/07fe9dadd10490d127d553b016ee53d848220e251567d3e3b9b0eac1ce439a61/SCR9.jpg" data-mid="238399780" border="0" src="https://freight.cargo.site/w/1000/i/07fe9dadd10490d127d553b016ee53d848220e251567d3e3b9b0eac1ce439a61/SCR9.jpg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/d0d5807852ed7acc97873c10e6a788a53577c86c6bc3a58c8a11aa641293db94/SCR2.jpg" data-mid="238399773" border="0" src="https://freight.cargo.site/w/1000/i/d0d5807852ed7acc97873c10e6a788a53577c86c6bc3a58c8a11aa641293db94/SCR2.jpg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/6605314b2dfea6067f339db1701cf7082e73b57024ae2997b79b59fd31824e63/SCR5.jpg" data-mid="238399776" border="0" src="https://freight.cargo.site/w/1000/i/6605314b2dfea6067f339db1701cf7082e73b57024ae2997b79b59fd31824e63/SCR5.jpg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/eddd398b6ac472d62f692183c37db3e454897ae86398dd4617c2db051ddaf31f/SCR8.jpg" data-mid="238399779" border="0" src="https://freight.cargo.site/w/1000/i/eddd398b6ac472d62f692183c37db3e454897ae86398dd4617c2db051ddaf31f/SCR8.jpg" /> The Supply Chain Run At the World Economic Forum 2025, DP World needed to capture the attention of time-poor executives and position itself as a key partner for global trade. To achieve this, a hotel and restaurant were transformed into the luxurious DP World Pavilion, which housed the “Supply Chain Run.” This interactive installation was designed to bring the organisation's global logistics story to life. Visitors selected an NFC globe-shaped token, representing a specific industry. They then placed the token to trigger the experience, sending marbles down an intricately engineered track. Each stage of the track mirrored a real-world logistics decision. As the marbles traveled the course, physical and digital storytelling blended. Illuminated paths and synchronized soundscapes created an immersive experience that visually demonstrated DP World’s global impact, quickly communicating their vision for making trade flow. Awards Hermes Creative Awards: Platinum Creativepool B2B: Silver Client : DP WorldAgency : GPJ&nbsp; Locations : Davos, Switzerland Role : Associate Creative Director https://stephenpelling.com/Globe-Explorer Mon, 10 Mar 2025 19:59:50 +0000 Stephen Pelling https://stephenpelling.com/Globe-Explorer <img width="2091" height="1394" width_o="2091" height_o="1394" data-src="https://freight.cargo.site/t/original/i/62d718aedfb00e0ef5e1b52d3ebe1be13b070a9724cc6e52303b27ab797c59f0/GEThumb.jpg" data-mid="238358470" border="0" src="https://freight.cargo.site/w/1000/i/62d718aedfb00e0ef5e1b52d3ebe1be13b070a9724cc6e52303b27ab797c59f0/GEThumb.jpg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/2ae716d586e44906ea49d4f4003e8e30d7851ac3a8dca6212f867787d3c8cc6c/GE8.jpg" data-mid="238358563" border="0" src="https://freight.cargo.site/w/1000/i/2ae716d586e44906ea49d4f4003e8e30d7851ac3a8dca6212f867787d3c8cc6c/GE8.jpg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/bb0ddf3b064880fad2df963855fbb6dd2484fa80fc81642f3c3510305bf8b297/GE4.jpg" data-mid="238358559" border="0" src="https://freight.cargo.site/w/1000/i/bb0ddf3b064880fad2df963855fbb6dd2484fa80fc81642f3c3510305bf8b297/GE4.jpg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/6b18ab203572da57ec94238590aa3fe4cb9db4113a2f911520c80610e00e998b/GE2.jpg" data-mid="238358557" border="0" src="https://freight.cargo.site/w/1000/i/6b18ab203572da57ec94238590aa3fe4cb9db4113a2f911520c80610e00e998b/GE2.jpg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/7d1008f60c1b179e4083f9f610edaaaa206859990f0f5de98f4665a0b497d698/GE3.jpg" data-mid="238358558" border="0" src="https://freight.cargo.site/w/1000/i/7d1008f60c1b179e4083f9f610edaaaa206859990f0f5de98f4665a0b497d698/GE3.jpg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/188d91fa82c44cccdef492a999ca669172c0a0b9c875fe35c6bd2311045296b0/GE5.jpg" data-mid="238358560" border="0" src="https://freight.cargo.site/w/1000/i/188d91fa82c44cccdef492a999ca669172c0a0b9c875fe35c6bd2311045296b0/GE5.jpg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/ca07e6fe1c46ce2359e1299f7cb3c2aec38c3bda53abdaacfade8a0012ea178b/GE6.jpg" data-mid="238358561" border="0" src="https://freight.cargo.site/w/1000/i/ca07e6fe1c46ce2359e1299f7cb3c2aec38c3bda53abdaacfade8a0012ea178b/GE6.jpg" /> <img width="2048" height="1367" width_o="2048" height_o="1367" data-src="https://freight.cargo.site/t/original/i/c89eb341755082d04f51b8a6d522679183fc9638bf04f25c6eab2c12e840b2a8/GE1.jpg" data-mid="238358556" border="0" src="https://freight.cargo.site/w/1000/i/c89eb341755082d04f51b8a6d522679183fc9638bf04f25c6eab2c12e840b2a8/GE1.jpg" /> Globe Explorer The Globe Explorer used the Apple Vision Pro to turn DP World’s logistics supply chains into an interactive journey at World Economic Forum 2025. Visitors used intuitive gestures to explore a living digital globe, zooming from continent-wide trade networks to specific ports. They could select different industries—such as healthcare, automotive, or pharmaceuticals—to unlock deep-dive content tailored to their interests. This immersive experience transformed the pavilion into a command center for exploring global trade.&nbsp;Interactive Trade Maps allowed guests to control the narrative and see trade in action, Adaptive Lighting&nbsp; responded to digital interactions and Seamless Multi-User Access enabled hundreds of daily demos. The exhibit made DP World’s expertise tangible, allowing visitors to step inside the flow of global trade and directly experience the company’s impact. AwardsCampaign Tech Awards: Best Use of AR/VR Hermes Creative Awards: Platinum Drum Digital Experience Awards - Best AR/VR Experience: Silver Drum Experience Awards - Digital Use of Tech: Bronze Creativepool Digital: Bronze Client : DP WorldAgency : GPJ&nbsp; Locations : Davos, Switzerland Role : Associate Creative Director